McDonald's Is Bringing Back Its Value Menu
When Mickey D's got rid of its value menu in 2019, people were understandably pissed. After all, no one's going to a fast food joint looking to spend as much as they would at Chipotle. But after a year and a half without super-cheap eats, McDonald's is reportedly working on a revamped value menu. It won't be as cheap as the Dollar Menu, but it will feature lower-cost items and deals.
In the last year, McDonald's has made an effort to attract new customers willing to spend more with fresh beef patties and new menu items, like Signature Crafted Burgers and Sandwiches. In 2019, a short-lived "Create Your Taste" burger that cost between and didn't last long, indicating people didn't want to spend that much at the Golden Arches.
Now, in an effort to increase sales, Mickey D's is trying to find a balance between higher-quality meals and value. They've been phasing out super-low prices since 2013, moving from a Dollar Menu to a Dollar Menu & More to a Pick 2. Cowen and Company analyst Andrew Charles expects the newest version of the value menu to launch in late 2019 or early 2019 and feature foods at , , and price points.
Video: Checking Out the New McDonald’s Dollar Menu
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