Dreams come true: how Muscovite began life from scratch in Bali

Miracles happen unexpectedly. But to do something for their implementation is still necessary. Read the story of Lina Beyle, who, tired of the bustle of the capital, went on vacation to Bali and ... left to live there. She is not going to return to Moscow yet. And why? On the island, Lina met a man, gave birth to a daughter from him and created her own fashion brand, Bohemia Ball, which is now popular in Russia.

It all started with the fact that three years ago I came to surf in Bali. I thought to stay for a month or two, but now three years have passed, and I'm all here. During this time I had a husband, a daughter, and my own business. And before that there was a long way.

In Moscow, I began my career in show business, working as a PR manager for artists. Then she switched to the event-and-fashion-industry: she was engaged in accompanying and organizing events, producing filming and the like. Then she opened her own agency and ... went on vacation to Bali.

Lina Beyle Bohemia Ball
Lina Beyle
Photo: Lina's personal archive

Random non-random acquaintance

Everything decided to meet my future husband. He also came to the island on vacation. We started to meet and decided to linger a little, see what will happen next, just go with the flow ... A year later I realized that I still live on the island and I like everything, I don’t feel like returning home. Then I realized that I need to do something. Beaches, travels and other romance are great, but they cannot last forever. I, as an urban girl, accustomed to the crazy rhythms of life, just got bored.

At first I created a small collection of leather clothes and accessories, which my friends immediately bought. Then, at the request of friends, she decided on a line of python skin (in Bali, she is particularly popular). So I had small bags from a python, and then backpacks. Moreover, I initially sewed backpacks only for myself (it is convenient to ride a bike with them) and could not even imagine that they would suddenly become the main fashion trend. Some of my models were published in glossy magazines, and ... celebrities appeared among my clients - Yana Rudkovskaya, Victoria Lopyreva, Alena Vodonaeva and others. In general, my brand has become known in wide circles.

When they started talking about me as a designer, I realized that it was time to move to another level: you need to make a website and fashion-shooting, increase production and design the company. I did not have assistants, I did everything myself, but I received great pleasure from everything. It's like a favorite child: you invest in it and get a buzz from it. Although the business in Bali has its difficulties. But this is from the realm of difference mentality.

Lina Beyle Bohemia Ball
Lina Beyle Bohemia Ball
Lina Beyle Bohemia Ball
Bohemia Ball Backpack from Lina Beyle collection
Photo: Lina's personal archive
Bohemia Ball Lina Beyle Collection Bag
Photo: Lina's personal archive
Bohemia Ball Backpack from Lina Beyle collection
Photo: Lina's personal archive

Indonesians are extremely specific guys and are by their nature unhurried, irresponsible and lazy. There were situations when they violated the terms of work. Give the task, say: "In a week." You come on time, but they have not started yet: “Sorry, boss, ceremonies”. Swearing is useless, only spoil the relationship. All this was decided by itself, when they felt the taste of real money. Many borrowed very expensive bikes (for the inhabitants of the island, a good bike is an indicator of well-being), and then they understood the logical chain of “well and quickly did - got a good salary”.

Despite the fact that in the near future I am not going to return to Moscow, I plan to move my business there too. Now I’m looking for a good team to open my showroom in the city center. I think it will be easier for me and my clients.

Ocean provides all the answers

I am looking for inspiration from the ocean. I even answer questions while sitting on the beach. Thanks to the opportunity to see him every day, I have completely no stresses, which are so many in the megalopolis. In general, the island is so colorful that you always want to create here.

Also, living in Bali, I had more opportunities to travel. For example, I was very impressed with Singapore. There is an incredible combination of skyscrapers, greenery, Asian and European colors at the same time ... Beauty!

And recently my daughter and I were born. She, of course, also gives me a lot of joy, energy and strength to implement new ideas.

Lina Beyle Bohemia Ball
Lina Beyle Bohemia Ball
Lina Beyle Bohemia Ball
Lina Beyle Bohemia Ball
Bohemia Ball Backpack from Lina Beyle collection
Photo: Lina's personal archive
Bohemia Ball Backpack from Lina Beyle collection
Photo: Lina's personal archive
Bohemia Ball Backpack from Lina Beyle collection
Photo: Lina's personal archive
Bohemia Ball Lina Beyle Collection Bag
Photo: Lina's personal archive

Forces of thought and signs

I believe in the power of thought.Once I wrote about my plans, I still laugh, re-reading. Perhaps, everything that I dreamed of has come true for me, and even that which I could not think of.

At the same time, Moscow was always guided by the motto “Nothing is impossible.” I even made a tattoo with an inscription in Portuguese: “Either I will find the way, or I will lay it out”. By the way, about the magic of tattoo - I filled it before going to Bali, where I met my husband, who speaks Portuguese!

For girls who want to create their brand from scratch, I can advise you to pay attention not only to creativity, but also to managerial functions. In order to be successful in the market, we need not only a beautiful collection, but also a competent PR. The benefit now is a huge number of courses and lectures on this topic.