Beyoncé is a Gareth Pugh Diva
Beyoncé chooses Gareth Pugh for new video
Beyonce’sstyle transformation is showing no signs of slowing down, with the singer donning a full Gareth Pugh wardrobe for her latest video, Diva.
The singer chose Pugh’s sculptural designs for two outfits during the MTV Europe Video Awards, and has obviously developed a style crush on the Brit designer, as she dons an array of hiswinter ’08andspring ’09pieces for her latest single.
A far cry from her previous wardrobe choices, the looks include anappliqué white jacket, some vertiginous monochrome platforms, and anarmoured leather jacket, all typical of Pugh’s signature futuristic style.
While many have criticised the Brit wunderkind for his unwearable garments, Beyoncé has embraced the conceptual pieces, working them into her edgierSasha Fiercepersona.
We can’t wait to see what style choices she has in store for her forthcoming tour, which sees her collaborate withThierry Mugler. The move marks the designer’s long anticipated return to the fashion industry.
Video: Rihanna's Interview @ the Gareth Pugh fashion show 2009
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